At Smartcore® Flooring, we believe that beautiful, durable, and affordable flooring should be accessible to everyone. That’s why for over 20 years, we’ve been committed to developing innovative flooring solutions that combine cutting-edge technology with on-trend designs.
Back in 1999, we revolutionized the flooring industry with the introduction of our patented Smartcore® technology. This unique construction fuses a resilient, dent-resistant core with a scratch- and stain-resistant top layer to create a 100% waterproof floor that can handle busy households without showing wear and tear. And unlike traditional vinyl and laminate floors, our proprietary manufacturing process makes Smartcore® floors environmentally friendly and pet friendly too.
Headquartered in Georgia, our American company strives to deliver exceptional products without the premium price tag. We control every step of the design and production process in-house to ensure superb quality and outstanding value. And we’re constantly enhancing our floors with the newest textures, patterns, and colors to keep up with evolving trends.
But understanding customer needs through thoughtful research and insights is just as crucial to our product development. Our diverse design team actively gathers feedback and ideas from installers, retailers, and everyday homeowners looking for beautiful and affordable flooring. This valuable input directly shapes updates to our collection, guiding innovations that perfectly balance relevant features, on-trend aesthetics, and budget-friendly pricing.
Our Smartcore® Technology
At the heart of every Smartcore® floor is our patented technology that sets us apart from other brands. Each floor starts with a solid vinyl core that resists dents, scratches, and moisture. Then we fuse a layer of premium film with unique mineral-based ingredients across the core’s surface. The result is a completely waterproof floor that can stand up to rambunctious pets, busy families, messy cooking mishaps, and moisture with ease.
Our proprietary process also creates floors that are 100% phthalate-free and environmentally friendly. They emit zero harmful VOCs and contain no toxic ingredients, earning FloorScore® certification for indoor air quality. We go one step further by offsetting all carbon emissions from transportation and manufacturing.
On top of that, Smartcore® floors are certified pet friendly by the PAWS Organization. Their durable, scratch-resistant surfaces hold up to daily wear and tear from pets of all sizes. And the waterproof construction prevents accidents from seeping underneath.
With technology that focuses on health, safety, and sustainability, you can feel good about bringing Smartcore® floors into your home.
Range of Styles
From convincing wood looks to eye-catching stones and abstracts, Smartcore® floors are available in a wide array of styles perfect for any room.
Our vinyl collections realistically emulate painted planks, bleached woods, brushed metals, and other textures through innovative printing techniques and expertly matched grains. The results are beautiful floors with character and depth.
Vibrant abstract patterns and minimalist concrete effects come to life in our Pro line. These modern designs infuse any space with designer style at just a fraction of the cost.
For homes with kids and pets, our Ultra collection offers enhanced stain, scratch, and moisture protection. The floors feature a double-fused protective layer and commercial-grade urethane finish.
And every Smartcore® floor features proprietary 100% waterproof technology shielding the core from spills, accidents, and moisture. No seams or gaps for water to seep underneath.
With over 50 flooring choices across our collections, it’s easy to find the perfect look for your unique style. And you can coordinate flooring throughout the home with matching planks, tiles, and sheets. Smartcore® floors work in any room, on any level.
Quality Installation Solutions
Proper installation plays a key role in creating beautiful floors that will last for years. That’s why we offer a variety of smart solutions to fit every project and budget.
For DIYers, our Click Lock floors can be installed as a floating floor right over existing surfaces. The boards click together easily without glue or nails.
For a seamless look, our Wet Set collection features a pre-attached underlayment that gets fused in place with a simple water-based adhesive. The installation is direct to the subfloor for a permanent bond across the surface.
And for full-service installation, we provide a national network of certified professionals who have completed training in proper techniques. With expertise installing Smartcore® floors, they’ll ensure a smooth process from start to finish.
No matter which method you choose, you can count on a quality result that looks amazing and performs like it should. Our floors are backed by industry-leading warranties against wear, manufacturing defects, and moisture damage.
Sourcing & Manufacturing
At Smartcore®, we proudly design and produce our flooring in-house at our Georgia headquarters. This gives us complete control over quality from start to finish.
We source top-grade raw materials from vendors we’ve partnered with for years. Their expertise and strict quality control ensure the vinyl layers, stabilizing cores, and attached underlayments meet our exact specifications.
In our state-of-the-art facility, the latest manufacturing technologies fuse the components into our patented flooring construction. After thoroughly testing and inspecting each run, we package the finished floors for distribution across the country.
By handling every step ourselves, we can closely monitor and optimize procedures to create floors we’re truly proud to stand behind. Our experts are constantly exploring ways to enhance durability, performance, and environmental responsibility through technology.
And our American-based operation minimizes shipping distances, fuel use, and carbon emissions. Plus, it allows us to meet demand quickly and adjust production as needed.
Our in-house manufacturing gives Smartcore® unmatched control over creating beautiful, innovative floors we fully believe in. And it means we’ll be right here for years to come, delivering outstanding products directly to our valued customers.
The Smartcore® Difference
With so many flooring options available today, it can be challenging to choose the right brand. At Smartcore®, we set ourselves apart by offering products that balance beauty, quality, and affordability.
- Our patented technology creates stunning floors that are dent-resistant, scratch-resistant, stain-resistant, and 100% waterproof. Backed by a lifetime warranty, they’re built to last in busy homes.
- With realistic visuals and on-trend designs covering looks from wood to stone, metal, and abstract, our collections make it easy to achieve fashionable style at a budget-friendly price.
- Our manufacturing process results in floors that are sustainable, pet friendly, and healthy for homes. We meet top standards for low VOC emissions, phthalate-free ingredients, and indoor air quality.
- As an American company, we closely oversee each step of the design and production process at our Georgia headquarters. This means we deliver outstanding quality you can trust.
- Our range of installation options – DIY floating, pre-attached wet set, and professional installation – make achieving beautiful floors simple.
- With excellent warranties, service, and support, Smartcore® provides a premium flooring experience without the premium tag.
If you’re looking for vinyl or laminate floors that combine incredible durability, easy maintenance, and relevant style, Smartcore® has the solutions. Contact us today to learn more and find the perfect floors for your home!
