Introduction
At Smartcore® Flooring, we respect the privacy of our users and are committed to protecting it. This Privacy Policy explains how we collect, use, and disclose information from you when you visit our website or make a purchase.
Please read this Privacy Policy carefully to understand how we handle your personal information. By visiting our website or making a purchase, you agree to the collection, use, and disclosure of your information as described in this policy. This policy may change over time so please check back periodically for updates.
Information We Collect
Smartcore® Flooring collects both personal and non-personal information from you. Personal information refers to data that can be used to identify you as an individual, such as your name, address, email address, or phone number. Non-personal information refers to data that cannot be linked directly back to you, such as demographic data.
Information You Provide Directly to Us
We collect information you provide directly to us, such as when you make a purchase, create an account, subscribe to our newsletter, contact customer service, or participate in surveys or promotions. This information may include:
- Contact details – such as your name, address, email address, and phone number.
- Payment information – such as your credit/debit card number, expiration date, and billing address when making a purchase.
- Account information – such as your username, password, and preferences when you create an account.
- Feedback and correspondence – such as information you provide when you contact us with questions, feedback, or comments.
- Survey responses – such as information you provide in response to voluntary customer surveys.
- Promotions – such as information you provide when you enter contests or sweepstakes or participate in special offers.
Information Automatically Collected
We also automatically log information about you and your device when you access our website. This information may include:
- Device information – such as your IP address, device type, operating system, browser type, and unique device identifiers. This allows us to recognize your device and deliver the appropriate version of our website.
- Usage information – such as pages or products you have viewed, searches you have made, and how you interact with the website. This helps us understand how visitors use our site.
- Location information – such as your device’s geographic location which we may determine through your IP address. We may use this to customize the website based on your location.
- Cookies and other tracking technologies – such as cookies, web beacons, pixels, and other technologies to collect information about your browsing behavior. This allows us to remember you and your preferences when using our website.
How We Use Your Information
We use your personal information for the following purposes:
- To provide our products and services to you and fulfill your orders
- To communicate with you about your account, purchases, subscription, technical support, and respond to your requests
- To complete your transactions and bill you for products/services purchased
- To send you promotional materials and offers through email, text, phone calls, and postal mail
- To analyze how our products, services, and website are being used so we can improve them
- To maintain and improve our website, including troubleshooting issues, analyzing trends, and gathering demographics
- To prevent fraud, criminal activity, or misuses of our website, products, and services
- To comply with legal obligations and law enforcement requests
We use your non-personal information to understand usage patterns on our website and for advertising purposes. This data is only used in aggregate form and cannot be linked back to you personally.
How We Share Your Information
Smartcore® Flooring does not sell, rent, or trade your personal information to third parties without your consent. We may share your information in the following circumstances:
- Service providers – We may share your data with third party companies that perform services on our behalf, such as payment processing, order fulfillment, shipping, marketing, analytics, customer service, website hosting, and data storage. These companies are only provided the minimum amount of data needed to provide the necessary service and are contractually obligated to maintain confidentiality.
- Business transfers – If we are acquired by or merged with another company, we may transfer your information to them to continue providing services to you. You will be notified of any such transfer and given the opportunity to opt-out.
- Legal requests – We may be required to disclose user information in response to lawful requests by public authorities, including meeting national security or law enforcement requirements. We only provide the minimum amount of information necessary to fulfill the request.
Your Choices & Rights
You have certain choices and rights when it comes to managing your personal information:
- You may opt-out of promotional emails by following the unsubscribe instructions located at the bottom of each email or by contacting us. However, we will still send you important transactional emails related to your account or purchases.
- You may opt-out of direct marketing altogether by contacting us. This will stop promotional contacts via email, phone calls, and postal mail.
- You may access, correct, update, or delete your personal information by signing into your account (if applicable) or contacting us directly with your request. However, we may retain certain information as required by law or for business purposes.
- You have the right to object to our processing of your personal information. This means you can ask us to stop using your information for certain purposes.
- You have the right to data portability, meaning you can request that we provide your information to you or a third party provider in a digital format.
- You have the right to withdraw your consent for us to process your information at any time. This will not affect the lawfulness of processing before your consent withdrawal.
- You have the right to file a complaint with the appropriate Supervisory Authority if you feel we have violated any of your data protection rights.
Data Retention
Smartcore® Flooring retains your personal information for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements. After that time, we will either delete or anonymize your information according to our data retention policies.
Children’s Privacy
Our website is not directed towards children under the age of 13. We do not knowingly collect personal information from children under 13 without parental consent. If you are a parent or guardian and believe your child has provided us with information without your consent, please contact us and we will take appropriate measures to investigate and address the issue.
Security of Your Information
We take all reasonable precautions to protect your information against unauthorized access, loss, misuse, or alteration by implementing appropriate physical, technical, and organizational safeguards. This includes using secure socket layer (SSL) encryption for payment transactions, password protecting online accounts, never asking for sensitive information via email, and restricting employee access based on business need-to-know.
While we work hard to protect your information, no system can be completely secure, so we cannot guarantee the absolute security of your information. Therefore, we are not responsible for any breaches of security or unauthorized disclosures that are beyond our reasonable control.
Changes to this Privacy Policy
We may occasionally update this Privacy Policy to comply with legal requirements, address new issues, incorporate new features on the website, or clarify our practices. We will notify you of any material changes by posting the new Privacy Policy on our website. You should periodically review this page for the latest information on our privacy practices.
